SEO Technical Audit
SEO technical audit is a process of assessing and improving the visibility and organic search performance of a website. The main aim of a technical audit is to identify any potential issues that may be preventing the website from achieving better rankings in search engines. Technical audits can be conducted at any stage of a website.
SEO Technical Audit Checklist
When conducting an SEO technical audit, it is important to use a checklist to ensure that all important areas are covered. The following is an SEO technical audit checklist:
- Check website for broken links
- Check website for duplicate content
- Check website for indexing issues
- Check website for keyword density and placement
- Check website for page titles and meta descriptions
- Check website for images and alt text
- Check website for inbound links
- Check website for social media integration.
- Check website for Analytics and Search Console Integration
- Check website for a robots.txt file and XML sitemap Setup
- Check website for other important fixation and security issues
Why SEO Technical Audits Are Important?
Google has been trying to make its search engine algorithm more advanced and efficient. This makes SEO companies advised to take SEO technical audits seriously. SEO is not about duplicating content, creating multiple pages with similar topics without sense, and placing multiple keywords unnecessarily in the tags (title, meta description, and heading) it requires a lot of research time you put into industry-relevant keywords and also needs to place unique, user-engaging content relevant to your services throughout the website.
Website audits help SEO specialists to check every aspect of the website, which is an essential part of SEO. Technical audits and checklists help experts to find and fix SEO problems on the website that can lower SEO rankings.
Why Hire a Technical SEO Expert Or Consultant?
One of the main benefits of hiring a technical SEO expert or consultant is that they can help you conduct a technical SEO audit of your site. This audit will help identify any areas where your site may be struggling, and it will also provide tips on how to improve your ranking. By identifying any potential issues with your site, you can address them and see your ranking improve.
A technical SEO specialist can also provide consultation on how to improve your site’s overall SEO. They will be able to share their expertise and experience in conducting a deep technical audit to explore issues, and this means you’ll have all the information you need to make informed decisions about how to best optimize your website.
Why Is It So Difficult To Find A Good Technical SEO Expert?
Well, the competition is high and there are a lot of people who call themselves SEO experts, freelancers, or consultants. However, most of them only know the basics, apply those techniques to clients’ websites, and ruin that. Very few of them have any real technical expertise when it comes to SEO.
This is why hiring technical SEO specialists or a single freelancer is not as easy as it may seem.
I have been approached by companies who had the job of hiring a freelance specialist already assigned to them and they were having a very hard time finding a good one.
Here are some reasons why:
- Most people with real technical knowledge about anything related to the internet usually have a good-paying job
- Most of the people who do technical stuff on websites are programmers or network engineers, and they don’t think about SEO
- Most of those who think about SEO also lack some technical knowledge
- Even those who consider themselves to have a lot of technical expertise in SEO lack a very important qualification.
As a result, before hiring a freelancer consultant or agency, you should research their prior work and may even seek recommendations from past customers. You should also assess how long they’ve worked in the industry and how successful they’ve been so far. With all of these measures taken, finding a competent technical expert is still possible.
If you’re not sure where to start, or if you just need a little help getting your website optimized for the search engines, then book an appointment today, we’ll discuss together, fix issues together, and make your website SEO-friendly.